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VIDEO
This video centers on the group travel experience in Ireland. The concept was simple: Ireland is the same no matter who you travel with, so travel with the company that's the most fun. It helped that our Creative Director was fun herself (she's the blonde woman in the video).
When we heard that two of our travelers were headed to Turkey for their wedding anniversary, we asked if they'd like to be the stars of one of our first videos. This clip is intended to help prospective travelers see beyond the destination and imagine themselves experiencing Istanbul with a loved one.
BLOG
When I first got to Go Ahead, the blog was treated as another sales channel. I helped to refocus it on telling traveler stories and giving some depth to the destinations we were selling. That's what I tried to do with these three blog posts about my trip to Italy.